The Economy and The Diamond

Last week as I was wrapping up a new bridal set for a couple's anniversary, the husband leaned close to me and asked "So, with the economy so tight, how is your business?". He was such a nice man, and so truly concerned, that I almost felt bad having to tell him that our business was really doing very well. Everything you hear about the luxury business seems to be bad, however, people often forget that the few businesses to come out ahead even during the "Great Depresssion" were jewelry stores. There will always be love, engagements, marriages and anniversaries, birthdays, with new babies being added to the mix. There are always special occassions in which jewelry is the right and cherished gift, and the small list above just scratches the surface.

I have found in this "tight economy", most men will still pop that question with a 1 carat diamond. Those particularly painful birthdays (the one's ending with a 0) are always less painful when accompanied by that pretty "Dunkin's Diamonds bag" with it's shiny silver foil peeking out the top. Anniversaries are celebrated every day. Ask any woman about any piece of jewelry she is wearing and she will tell you exactly when and for what occassion she received it.

There will never be anything like a diamond to make your special someone feel cherished.

So, in this "tight economy" feel free to come in - we've got you covered.

Kim, Manager, Lima, Ohio